Have a box of business cards printed with one simple word, reading; PEACE. This should not cost more than $20.

Leave these cards in public places such as phone booths, where people may have a need for scrap paper.

They will use the cards and read the word. This will create a chain reaction and definitely be the cause of discussion relating to the card found reading "PEACE".

It's a lo-cost version of the billboard campaign.

Oliver Garus and Bonnie Cruse

© Wilhelm Gockner